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If you’ve ever exhibited at a trade show, you know that one thing is true: it’s expensive! So when you’re looking for ROI from each show, every penny counts. Each budget will vary from event to event, but in general, you can approximate the cost of your total event budget by multiplying the cost of […]

1. Selling in someone else’s space: While this might seem like an obvious NO, often times you can find people loitering around another’s booth. This applies to more than just outboarding and suitcasing, which are different evils entirely. Don’t stand in front of someone else’s booth and pass out business cards or visit a competitor […]

DO plan your space.You typically only have 100 square feet, so the last thing you want to do is lose 30 square feet with a pop-up. In this picture to the right, you see that the exhibitor has lost quite a bit of real estate. I suppose they’ll need that room for storing whatever container […]

  How much thought goes into the color of drapes you use at your event?   We all know that color is important in decorating for events, but did you know that color can influence people’s moods, increase their appetite, or even impact marketing and sales decisions? The psychology and mood influence of colors has […]